Web Design

Your website is a digital extension of your brand and very often the first stop for a potential client or customer to see what your business is all about and the gateway for success. Our comprehensive approach to web design goes beyond the traditional “desktop view” and encompasses how the site looks, how it functions, and how both administrators and visitors use and interact with the site — at home, in the office, from the car, or even on vacation, — on computers, laptops, tablets, and smartphones.

We focus on what our clients want and how to best suit their customers needs enabling them to grow their business and brand successfully.We work with you to ensure your site positions your company as an industry leader, and connects and resonates with your audience, generating leads, attracting new business, and creating opportunities. Once the website is created, we still work alongside you providing you with all the support required, we don’t just create the site and walkway. Our success is knowing our client’s business is a success.

Our Design Process

01 Goal identification

Where I work with the client to determine what goals the site needs to fulfill. I.e., what its purpose is.

02 Scope definition

Once we know the site’s goals, we can define the scope of the project. I.e., what pages and features the site requires to fulfill the goal, and the timeline for building those out.

03 Sitemap and wire-frame creation

With the scope well-defined, we can start digging into the sitemap, defining how the content and features we defined in scope definition will interrelate.

04 Content creation

Now that we have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimization in mind to help keep pages focused on a single topic. It’s vital that you have real content to work with for our next stage:

05 Visual elements

With the site architecture and some content in place, we can start working on the visual brand. Depending on the client, this may already be well-defined, but you might also be defining the visual style from the ground up. Tools like style tiles, mood boards, and element collages can help with this process.

06 Testing

By now, you’ve got all your pages and defined how they display to the site visitor, so it’s time to make sure it all works. Combine manual browsing of the site on a variety of devices with automated site crawlers to identify everything from user experience issues to simple broken links.

07 Launch!

Once everything’s working beautifully, it’s time to plan and execute your site launch! This should include planning both launch timing and communication strategies — i.e., when will you launch and how will you let the world know? After that, it’s time to break out the bubbly.